Shopify Adds NFT-Gated Option for Online Retailers

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8w ago2022-06-22

Shopify is leaning into NFTs as the future of e-commerce.

The online shopping giant, which allows small businesses to create custom e-commerce shops, is launching NFT-gated storefronts as a new feature for brands looking to make their stores more exclusive, Shopify announced Wednesday. 

“Invite your community into a world that recognizes and rewards loyalty,” a narrator says in Shopify’s announcement video, which features a skateboarding woman who goes through a pastel portal and turns into a Doodles NFT.